LITERATURE REVIEW ON CONSUMER BUYING BEHAVIOUR TOWARDS LAPTOPS
Components in computers like hardware and software are developing fast and technology development makes computers become increasingly cheaper while increased performance Weiser, ; Aaker, Current study will spotlight buuying the purchase decision process in terms of buying behavior.
In common a customer goes to a shop and then prefers products cautiously and gradually surveying the items. Personal computers purchase decision process based on product factors towwards marketing factors Singh, All the social factors influence the different type and level of demand for computers in the market. Consumer decision making within a goal-driven framework.
Consideration of the progression of how customers make buying decisions has discussed among many authors for years. There are many internal factors that affect the consumer purchase decision process, such as perception, motivation, attitude, age and gender Oleson, ; Schaninger and Danko, To reduce more risk, consumer always tries to collect more product related information.
Asian Journal of Applied Sciences Volume 8 1: Many models and theories has been created and studied in order to understand consumer buying behavior. Correlation analysis between product, marketing and purchase intentions factors concludes that positive and significant effects. Shah and Dalal studied on global laptop industries shows, that technological advancement literature review on consumer buying behaviour towards laptops innovation over the last ten years, such as high speed processor with low power usage and low cost, or the consistency of windows, are some reasons for boost in market share of the computer industry.
In the first part, conxumer questions like gender, age, marital status, education, family income, nature of occupation, family size, source of information to purchase and preference of personal computers. A conceptual and empirical comparison of alternative household life cycle models.
Computers are the towagds heart of the current modern world Consmuer, Cooper and Inoue study concluded that different purchase source like past experience, recommendations from family and friends also influence the purchase decision on personal computers. Demographic characteristics have significant effects on market related factors, product related literature review on consumer buying behaviour towards laptops and purchase intentions H 2: Availability, brand image, advertisement and competing products factors have significant effect on purchase intentions of personal computers.
This part will assess some important literatures that related with consumer behavior on personal computer purchase.
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Factors affecting consumer purchase decision of laptops. Current study aims to assess consumer behavior and purchase decision on personal computer purchase and what are the main aspects that manipulate consumer behavior for purchasing personal computers. Brand management in electronic products with special reference to laptop: Building market structures from consumer preferences. There literature review on consumer buying behaviour towards laptops many definitions available for consumer behavior, Lai defined it as grouping of social anthropology, economics, sociology and psychology to help clarify how, when, where and why la;tops purchase products and the buying decision process of the consumers.
This new tendency has made a new confront for manufacturers, as buyers are always evaluating their wants and making buy decisions. Table 2 shows the Pearson moment correlation between market toowards factors, product related factors and purchase intentions.
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Totally respondents who had their own computers were randomly selected from south Tamilnadu for the survey. Networks in the Literature review on consumer buying behaviour towards laptops Market Economy. Bishop and Associates Inc. Demographic characteristics of the respondents Table 2: In each district, about questionnaires are distributed and target total number of respondents was about This study aims to assess consumer behavior and purchase revieww on personal computer purchase and includes the main aspects that manipulate consumer behavior bying purchasing personal computers.
Most of the consumers purchase new computers or updating the peripherals of their existing personal computers every two years as old computers cannot hold good for new software Shum et al.
Demographic characteristics have significant effects on market related factors, product related factors and purchase intentions. Examining and sympathetic steps in purchase decision making not only help marketer or companies produce more value for consumers but will also assist to enlarge more effectual marketing strategies. Forty three percent respondents are getting Rs.