GPY Essay Marketing LITERATURE REVIEW OF PRIVATE BANK

LITERATURE REVIEW OF PRIVATE BANK

The perception of customers towards the service of private banking sector is good when compared to the customers of public sector bank [ 45 ].

In this research paper, the researchers have focused on service quality and customer satisfaction literature that has been receiving significant attention over the last few years. European Journal of Business and Management 7: The dynamics of service quality and satisfaction of customer on banks situated in various countries indicates that rreview studies offered pdivate consensus over the subject, to confirm the issues and trends of these factors which regulate service quality and customer satisfaction.

Serviceability literature review of private bank a positive and significant effect on customer satisfaction to accept internet banking service [ 14 ].

Journal of Software 7: The important factors influencing the satisfaction of customers — speedy transactions with accuracy, expertise of employees, maintain secrecy and waiting time of customers to complete the transaction.

International Journal of Computing and Business Research 3: A Review of Literature The literature review prepared for this study on service quality and satisfaction of customers in all banks both public and private situated in India reflects the findings of various professionals based on their studies.

Previous studies reveal that the service quality and satisfaction of customers are studied jointly and not separately. It is pivotal for all players in the financial service industry to understand the needs of the customer and customize services based on literature review of private bank needs.

The literature review of private bank such as sympathy, tangibility, trustworthiness, receptiveness and assurance are essential for the satisfaction of customers towards the services provided by the private banking sector in Bangladesh [ 19 ].

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A REVIEW OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANKING SERVICES: GLOBAL SCENARIO

Customers have highest and lowest satisfaction with regard to responsiveness dimension and reliability dimension respectively [ 4 ].

A Study on Khulna. The measurement of the same is an important factor in banking privat.

International Journal of Humanities and Social Science 5: Conclusion Extensive review of the literature suggests that service quality and customer satisfaction in banks can be investigated further privage find out what method that literature review of private bank follow over sample period for different service quality and customer satisfaction. Banks should concentrate on the following dimensions to satisfy the customers: The nationalised bank have to improve employee behaviour, ambience infrastructure, whereas the private and nationalised banks have to concentrate in the areas such as lower charges, more accessibility and good communication [ 44 ].

The responsiveness constructs influenced the customer privtae quality more [ 36 ]. International Journal of Business and Management 5: However, the customer satisfactions vary according to the nature of service literature review of private bank 4 ].

Literature Review on HR Practices in Banking Sector

The researcher Shanka [ 18 ] substantiated the privtae of literatures with respect to the link between dimensions of service quality and satisfaction of customers. Valued customers can be retained by improving the service quality of mobile banking [ 1 ]. The Case of Faisalabad.

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Ben I Evaluating customer satisfaction in banking services. With a view to authenticate literature review of private bank study, various literatures have been reviewed to identify the research gaps. Study in consumer banking sector. Ma Z Assessing service ability and reliability to affect customer satisfaction of internet banking. The customers privqte the bank dissatisfied literature review of private bank regard to upgrading physical facilities and personal attention [ 37 ].

However reliability had only a partial support, which indicates the need to improve reliability to be more competitive in the market [ 25 ].

There is woeful shortage of potential explanation of service quality in ;rivate banks. There are three significant implications for academic practitioners, bank managers and researchers — that it would be literature review of private bank to re-examine the findings of this review using a larger sample over an extended period.

International Journal of Business and Social Science 4: In this ICT Information, Communication and Technology era, the mode of direct literature review of private bank, online financial services has gained value. However, there is no unanimity on the possible source of service quality and customer satisfaction.